process to progress
At the end of the day, my favorite part is the end result- not only building your dream new brand, but serving as a guide to help you design your best life in the process!
Design can be expensive and you might be wondering how I come up with my pricing. While there are so many factors involved, I’ll try to outline some of the main ones for you.
Design makes a big impact on your business – from building stronger connections with your audience to conveying the quality of what you do. Working with a designer is an investment in your business, so that value is reflected in my pricing.
After years of doing this, I have a pretty good awareness of how my experience and skill matches up within the industry. I try to price myself very fairly while still asking for what I know that I deserve.
Design takes time. Like, a lot of time. For each concept that I present, there are hours of experimenting and testing that happens behind the scenes. So with my pricing, I have to account for all the hard work and time that I put into each project.
Before we start our project, you will have to pay a non-refundable 30% deposit to save your spot in my schedule. Then, the remaining invoices will be broken down into equal payments throughout the project. Please note that these payments are scheduled by date, NOT by milestones in the project. I do this to help keep the project moving and avoid delays. You will have access to pay all invoices online.
Brand Audit + Creative Direction / An in-depth look at your business goals, audience + competition.
Full Brand Identity / Includes 1 primary logo, 2 secondary logos, font selection, a color palette, and complimentary illustration + pattern design.
Brand Style Guide / A detailed guide meant to educate you on how to use your new branding + take advantage of its flexibility. With this tool, you’ll have the confidence to use everything that we’ve created in a way that’s consistent.
Social Media Templates / Six easily editable designs, one branded social channel banners, and three story designs for brand launch, plus guidance on how to make your feeds and branding more cohesive.
Custom Business Cards / Unique brand design formatted for digital and print delivery, as well as guided print production with sustainable printers in your area.
Website Strategy + Direction / A deep dive into your website goals that will help us plan your content + create a strategic, memorable experience for everyone who visits your site.
Content Planning / Full engagement with organization of assets and careful planning of UI and UX design with related content.
Website Design + Development / A custom website, up to five pages, designed specifically to meet your goals and engage with your audience. (Blogs & shopping features integrated for an additional charge).
Search Engine Optimization / Before launching, we’ll test the site across all browsers, ensure that everything loads quickly, and has strong SEO functionality and reach across multiple online platforms, as well as solid security (SSL) in place.
Custom Edit Training / You’ll also receive training + tutorial videos so you understand how to manage + edit the site on your own.
Campaign + Stewardship Direction / An in-depth look at your campaign goals and annual stewardship/fundraising planning.
Campaign Identity / Includes 1 primary logo, font selection, a color palette + pattern design.
Campaign Style Guide / A detailed guide meant to educate you on how to use your new branding + take advantage of its flexibility. With this tool, you’ll have the confidence to use everything that we’ve created in a way that’s consistent.
Save-the-Date Design / Custom branded design formatted for digital and print delivery, as well as guided print setup with sustainable printers in your area.
Invitation Design / Custom branded design formatted for digital and print delivery, as well as guided print setup with sustainable printers in your area.
Full Program Design / Custom branded design, up to four pages, formatted for digital and print delivery, as well as guided print production with sustainable printers in your area.
Once you book your project, I'll get you set up with my project management software where we can communicate our contracts, invoices, questionnaires, and more. I’ll assign exact due dates on each task for the both of us, as well as any additional information with each step in the process. I am so grateful for your interest in working with me! I look forward to getting to learn more about what you do and the impact that you’re making in your community.
- Jennifer Martin, yoga instructor, writer + Motivational speaker
- starra ahn, university of kansas bfa photo media student
- jenny manka, interior designer from manka interiors
- judy sederholm, educator from tip top tutoring