Brandraising

October 30, 2019

Unlike for-profits, nonprofit organizations usually fail to allocate resources for marketing or communications in their early years. Often, staffing and budgeting for communications doesn’t happen until years into an organization’s existence, which can present challenges.

Increasingly, nonprofit leaders are seeing the value of marketing, branding, and communications. communications system that supports the organization’s mission. Brandraising is the process of developing a clear and cohesive organizational identity and communications system that supports the organization’s mission.

Nonprofits typically communicate for three purposes: to raise money, to reach audiences for programs (outreach), and to advocate (with legislators, the media, or within a community). How have you used your communications strategy to allocate for the three pillars of impacting your organization? When was the last time your brand reflected the needs behind these programs?

Source: Brandraising by Sarah Durham

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